Amway is a family-owned, $8.8 billion direct selling company based in Ada, Michigan, USA that is committed to helping people live healthier, more empowered lives. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners.

Amway was founded on the premise of opportunity – the ability to work hard and be rewarded for reaching one’s goals. Founders Jay Van Andel and Rich DeVos also believed that success meant responsibility and they translated that into a global commitment to help people and the planet. In fact, Amway set high standards right from the start. The company’s very first product, Liquid Organic Cleaner (L.O.C.) was one of the world’s first concentrated, biodegradable and environmentally sensitive cleaning products.

Amway today believes in going beyond traditional ways of doing business to help people live healthier, more empowered lives. Our goal is to combine our products, resources and operations with our values to benefit people and the world. With these principles as our guide, we support a variety of initiatives including nutrition and health programs, especially in the fight against global childhood malnutrition; organic and sustainable agriculture, entrepreneurship skills and training, women’s empowerment programs, environmental stewardship and much more.

Some of the Ways We Help

Fostering Entrepreneurship

  • Amway provides a low-cost, low-risk opportunity for anyone to start a business and earn income, regardless of education, experience, race, ethnicity, gender, religion, etc . Millions of people around the world have become successful Amway Business Owners.

Farming Sustainably

  • Amway’s Nutrilite™ is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms. ( This helps improve the quality of the ingredients that are grown on these farms and the health of people and the planet.

Fighting Childhood Malnutrition

  • Amway’s Nutrilite™ Power of 5 Campaign fights childhood malnutrition by providing Nutrilite™ Little Bits™, a micronutrient powder, to families of malnourished children. When mixed with their food once a day, Nutrilite™ Little Bits™ adds essential nutrients that help them survive, thrive and grow. The campaign is named “Power of 5” because the first 5 years of life are critical to brain and body development. Approximately 130,000 children in 14 countries benefit from a daily supply of Nutrilite Little Bits.